Aug 15, 2013

(WHOLE FOODS MAGAZINE) NEW PRODUCT: THYROID NUTRITION

Thyroid Thrive is the latest product from RidgeCrest Herbals. Containing a natural vitamin and herbal formula, Thyroid Thrive is designed to support and maintain several internal organs and systems including the thyroid, pituitary and adrenal glands, proper hormone levels, a healthy metabolism and natural energy.

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Aug 15, 2013

(VITAMIN RETAILER) ALTERNATIVES FOR ACHES

Aspirin is a non-steroidal antiinflammatory drug (NSAID) similar to ibuprofen. Acetylsalicylic acid (aspirin) is a derivative of salicylate, which can be found in plants such as willow trees and myrtle, according to MedicalNewsToday.com. The benefits of willow were first discovered in 3,000 B. C. in Mesopotamia. In the following centuries, willow bark was continuously recommended for pain relief throughout the world.

According to MedicalNewsToday.com, more than 40,000 metric tons of the drug are consumed annually. Aspirin is typically used to relieve minor aches and pains, to reduce fever and as an anti-inflammatory drug. It is also commonly used for cardiac health as an antiplatelet to prevent blood clot formation in people at risk for, or who have just had, a heart attack or stroke.

Some side effects of aspirin include stomach bleeding and severe asthma attacks, according to Jacob Teitelbaum, MD, director of the Fatigue and Fibromyalgia Practitioners Network. “Unfortunately, the side effects from aspirin and NSAIDS have been found to be daunting,” said Teitelbaum. “NSAIDS cause more than 30,000 deaths a year, 16,000 from bleeding ulcer deaths, and a doubling to tripling of heart attack and stroke risk.”

Fortunately, there are many natural alternatives that are far more effective, he said. One such remedy is a mix of a highly absorbable form of curcumin (called BCM 95) plus boswellia. This mixture was found to be more effective than Celebrex in treating arthritis in a recent head-on study, according to Teitelbaum. And, going back to the original source, willow bark has been shown in comparison studies with Motrin to be more effective, and also gentler on the stomach.

(see mention of Migraine Relief)

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Jul 30, 2013

RIDGECREST HERBALS LAUNCHES SPORTS NUTRITION PROMOTION FOR LOCAL RETAILERS

Will Demo Sample at the Vitamin Shoppe Expo on August 2 in Orlando

SALT LAKE CITY, UT, July 30, 2013 – RidgeCrest Herbals, a creator of eclectic and innovative natural remedies, today announced the “Unleash Your Inner Beast, Naturally!” supplement/sports nutrition promotion for the fitness industry. As part of the promotion, retailers will deliver a product package - including samples of RidgeCrest’s Clear Lungs, Adrenal Fatigue Fighter and Thyroid Thrive - to a neighboring fitness facility to help encourage natural fitness enhancement, build relationships and drive business to their store. RidgeCrest will have these sample boxes available to retailers at the Vitamin Shoppe Expo on August 2 in Orlando.

“The use of supplements in the fitness industry is very common, and people are increasingly searching for natural and safe alternatives to help reach their fitness goals,” said Matt Warnock, president, RidgeCrest Herbals. “The products included in our promotion are all-natural, herbal and nutritional formulas that are safe, clean, and caffeine-free – and targeted at strengthening the organs most needed by any athlete.”

Supplements in the sports sample, include:

• ClearLungs, which nourishes and strengthens lungs and respiratory tissue, improves circulation and oxygenation for enhanced performance.
• Adrenal Fatigue Fighter, which strengthens adrenal glands to provide more natural “on the spot energy” and restores adrenal damage due to stress and caffeine.
• Thyroid Thrive, which restores sluggish thyroid function, improves cellular function, balances hormones necessary for healthy metabolism, weight loss, muscle and bone strength, mood swings and more.

“While these products aren’t specifically designed to increase athletic performance, any athlete or fitness enthusiast can benefit from these natural performance enhancers,” Warnock said. “The competitive athlete can also take them without fear because none of these natural supplements include any steroids or stimulants banned by any international sporting organization.”

As part of the promotion, local retailers should:

• Personally deliver the product package that includes a letter explaining to the facility how the promotion works and box set up instructions.
• Explain that RidgeCrest is offering a free giveaway of these products as well as samples and allow them to establish the rules for the contest and fill them in. (Rules may vary depending on the main focus of each particular gym.)
• Provide a brief training to the person in charge if they are interested in more information and encourage them to direct any product related questions to the retailer.

About RidgeCrest Herbals

RidgeCrest Herbals makes natural remedies for individual health needs, including the top selling ClearLungs, SinusClear, Anxiety Free, Hair ReVive, and more than 20 others. The company’s eclectic approach combines natural methods and ingredients from around the world to deliver the most effective results. For details, visit www.rcherbals.com or call 1-800-242-4649.

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Jul 15, 2013

(VITAMIN RETAILER) CLEAN SWEEP

Learning about how environmental toxins and poor diet can affect them, many consumers are turning to detox and cleansing programs as a proactive approach to health.

Detoxification and cleansing has been practiced throughout history by many cultures for physical and spiritual reasons. Many ancient cultures took part in cleansing rituals, while detoxification is a part of traditional Chinese, Native American and ayurvedic medicine.

Further, in many religions, including Christianity, Judaism and Buddhism, fasting is a way of purifying the soul. “It’s a way of resetting one’s moral clock, of starting with a clean slate,” said Michael McCullough, a psychology professor at the University of Miami, in an interview with Newsweek.

Today, the market for detoxification and cleansing products is on the rise. In fact, according to a Mintel study, the number of food and drink products with detoxification claims has increased fourfold since 2003. Part of the reason for this growth is the exposure from experts/television personalities such as Dr. Oz and the influence that they have on their viewers. For instance, Dr. Oz introduced his viewers to a three-day detox to jump start energy on an episode of his show. “Consumers hear and listen to these recommendations— as indicated by the marked sales increases of these supplements in the days following their mentions,” said Zoe Kissam, herbalist and associate brand manager for California-based Traditional Medicinals.

(See quote from Matt Warnock, President, RidgeCrest Herbals and mention of KidneyAid and LiverClean.)

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Feb 15, 2013

WHOLE FOODS MAGAZINE: DIABETES: DRASTIC TIMES CALL FOR PREVENTATIVE MEASURES

While some of us may have a sweet tooth, the cells in our bodies definitely do not. Our cells naturally use a certain amount of glucose for fuel, but they’re not so keen on sweet-stuff overload. Consistently high levels of sugar in our bloodstreams make it tough for pancreatic cells to produce enough insulin. In response, the organ overcompensates by creating too much insulin and eventually becomes damaged (1). As blood sugar levels become consistently high, type-2 diabetes may develop.

There’s more bad news. Excess sugar in the bloodstream will injure other parts of the body, too. Its modified form becomes viscous and film-like, coating blood vessels and causing proteins to function poorly (1). For this reason, diabetics often experience other issues like kidney problems, vision loss, poor wound healing and nerve damage (i.e., neuropathy).

Given these issues—and the fact that 25+ million Americans have diabetes—it’s no wonder that the disease costs the country more than $116 billion annually in direct medical costs (1). Retailers should understand how to meet the needs of anyone concerned about healthy blood sugar levels, and be prepared to talk about how supplements and lifestyle choices play a role in glucose health.

If shoppers are looking for natural remedies for diabetes, let them know supplements can't be said to cure or prevent disease. Nonetheless, there are numerous natural ways to maintain healthy blood sugar levels.

(see quote from Matt Warnock, President, RidgeCrest Herbals)

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